Update: Wine prices 2022
Are wine prices going do something rational, given continuing decreased demand and increasing supply?
In January, I wrote that wine prices were caught in a confusing economic muddle – continued premiumization, inflation, and supply chain pressures on the one hand, but slumping demand, continued high production, and increasing inventories on the other.
Hence, it was almost impossible to figure out what prices would do this year. But I think, just maybe, that a trend is developing – and it could mean lower wine prices.
So what has changed in the past seven months?
• The collapse of the euro (partly because of the Ukraine war, which has added its own complications). The euro is at parity with the dollar for the first time in 20 years; the dollar has also strengthened against the currency of a variety of other wine exporting countries, including Argentina and Australia. All of which should make imports from Europe and elsewhere less expensive.
• The beginning of the end of the supply chain crisis. Things are not going to return to normal soon – buy holiday wine now! — but the situation should improve next year. So lower shipping prices.
• Really, really bad news for wine consumption. One wine analytics company predicts total sales volume in the U.S. will fall in 2022 for the second year in a row, which is almost unprecedented since the 1980s. In addition, SipSource, which tracks sales from wholesalers to restaurants and retailers (called depletions), says wine depletions were down 8.2 percent in the first five months of the year. So, say what you will about whether premiumization has any staying power (and the first report says it does), an 8.2 percent decrease in five months is serious.
Now, none of this certain. For one thing, despite the drop in the price of oil — and which should hint at slowing inflation — no one has any idea what prices are going to do. Second, premiumization has become so baked in to pricing that it’s probably going to take a hard jolt, not unlike what happened during the 2008 recession, before producers cut prices. Third, if economists can’t get this stuff right (and they haven’t), what chance does a cranky ex-newspaperman have?
Still, I wouldn’t be surprised if, by this time next year, we’re seeing the first signs of falling wine prices.














