Wine gambling to the rescue

Want to pay wine writers a decent wage? Then let’s legalize wine gambling
The ethics and quality of wine writing are in the news again, and the cyber-ether and social media have once more been filled with people calling each other names in defense of their various positions.
The Wine Curmudgeon long ago stopped writing about wine writing on the blog. This was not because there aren’t problems, because there are an infinite number. Rather, it always seemed like the only thing that happened was people called me names on Twitter and the blog’s numbers were goosed for a day or two before returning to normal.
This time, though, I’m going to make an exception, because I’ve solved the problems that caused such a ruckus this time. Let’s legalize wine gambling.
Yes, I can see sense that some of you are a bit confused. But bear with me.
I come from the newspaper business, where the term “ink-stained wretch” applied not only to our personalities but our social and economic standing. So what do I see these days? Newspaper reporters earning hundreds of thousands of dollars a year; some are in as much demand as movie and TV stars.
The reason? They’re writing for sports gambling sites – as one site executive put it: “a new content strategy that we’re layering into our existing content operation.”
Or, in English: Gambling sites are hiring talented writers to explain what’s going on so they can attract sports bettors. And, since there’s so much money in sports gambling, the sites can afford to pay the best writers lots and lots of money.
Hence, wine gambling. Can’t you see the wine magazines falling all over themselves to get in on this? They can cover winemaker injuries, tendencies to blend too much (like a football team that run the same plays over and over), and the other foolishness that makes a gambler’s eyes roll in his or her head.
And how about these bets?
• The 2019 Lafitte is -400 over the 2018 Rothschild, which is too high, so look elsewhere for value.
• Parsing the analytics, we find that the 2017 Silver Oak has an expected score of 93.7, while the over is 93. So bet the over.
• And, of course, props. Which will be the first wine to get a 100 this vintage? I like the Opus One, at 12-5.
That’s gambling-speak, for those of you who don’t recognize it, and it can be as confusing as toasty and oaky. Is it any wonder wine gambling would be such a good fit?
Photo: “Sports betting” by Marit & Toomas Hinnosaar is licensed under CC BY 2.0.












