Tag Archives: Twitter tasting

Twitter tastings, wine marketing, and what comes next

image from www.vintagetexas.comThe Twitter tasting has revolutionized wine marketing, as anyone who cares about regional wine will happily attest. We have used it with great success at Drink Local Wine, and the monthly Texas wine tweet-off has been equally as successful. People from around the world can comment and taste wine at the same time, linked through nothing more than the cyber-ether.

That ?s why I wanted to participate in the recent Don and Son ?s pinot noir Twitter tasting. The format ? a live webcast combined with a Twitter tasting ? sounded like it could take virtual wine tasting to the next level.

The wine was well done, and reminded me that California can produce quality pinot noir. The Twitter/webcast part, though, didn ?t quite do what I hoped it would, which says more about the wine business than the technology. More, after the jump:

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Planet Bordeaux Twitter tasting tonight

We ?re doing eight French wines ? six white and two rose, all costing less than $11. And who said wine prices were going up?

You can follow the tasting on Twitter at the #PlanetBordeaux hash tag or follow me at @wine_curmudgeon. (And, in one of those bits of irony that I appreciate, Moet & Chandon — yes, that Moet — follows me on Twitter now. Guess someone there needs a solid $8 bottle of wine when they're tired of all that $100 Champage.)

The event starts at 6 p.m. central. The Other Wine Guy, who recently celebrated the birth of his first granddaughter, will be on hand to help taste the wines, but he ?ll probably make me do all the tweeting.

Those of you who prefer wine reviews that are longer than 140 characters can check out the blog on Monday, when I ?ll post a more traditional account of the tasting.