The Twitter tasting has revolutionized wine marketing, as anyone who cares about regional wine will happily attest. We have used it with great success at Drink Local Wine, and the monthly Texas wine tweet-off has been equally as successful. People from around the world can comment and taste wine at the same time, linked through nothing more than the cyber-ether.
That ?s why I wanted to participate in the recent Don and Son ?s pinot noir Twitter tasting. The format ? a live webcast combined with a Twitter tasting ? sounded like it could take virtual wine tasting to the next level.
The wine was well done, and reminded me that California can produce quality pinot noir. The Twitter/webcast part, though, didn ?t quite do what I hoped it would, which says more about the wine business than the technology. More, after the jump:








