
The Champagne of Beers isn’t welcome in Europe
The Wine Curmudgeon was in a top level meeting the other evening when a colleague took a sip of his beer and asked: “Do they still call Miller High Life ‘the Champagne of Beers?’ ”
I took a sip of mine and pondered. “I can’t imagine they do,” I said. “There are all sorts of European Union regulations to prevent just that sort of thing. I’ve written about it on the blog many times. Haven’t you subscribed?”
My colleague said he had heard something about that, so we moved on to other topics. This included the future of our meeting site, given that Dallas real estate developers have been going crazy closing long-time businesses because they don’t have nearly enough money. Highest and best use, baby!
So imagine my surprise when I saw this headline the next day: “Miller High Life has fallen afoul of strict European laws on ‘champagne.‘ ”
Turns out my colleague had been right to ask.
Reported CBS: “Customs officers in Belgium seized a shipment of 2,352 cans of the beer in February, after it landed in the Belgian port of Antwerp, on its way to Germany. Officials seized the cans ‘because they used the protected designation of origin “Champagne,” and this goes against European regulations,’ said a Belgian customs official.” The Champagne trade group, long known to blog readers for its fanatical devotion to intellectual property, asked that the shipment be seized and destroyed.
Miller High Life, owned by Molson Coors, isn’t sold in the European Union, likely for just this reason. Hence, the shipment to Germany was probably illegal to begin with, even before the Champagne business. It’s also worth wondering why anyone in Germany – home to some of the world’s greatest beer – would want Miller High Life. It’s perfectly acceptable for a weeknight business meeting, but for serious beer drinkers? Hard to believe.
Finally, a note to CBS: The word champagne in the headline should have been capitalized. It’s a proper noun, referring to the Champagne region in France. For your sake, I hope the Champagne trade group didn’t notice that. Otherwise, you’ll get a nasty cease and desist letter.









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