
Once again, the Bieler family shows that rose matters and that it doesn’t need to cost $40
The world might do whatever it does these days, but there remains one thing we can always count on: The Bieler family’s Sabine rose.
So, as the blog celebrates its 16th annual Memorial Day and rose extravaganza this week, let us be grateful that Charles Bieler and the rest of the family respect rose in the same way they have for years.
That means quality. That means availability (Target, even). That means a fair price. That means value. And that means French rose from Provencal that tastes like French rose from Provencal, instead of some marketing team’s idea of what pink wine should taste like.
This vintage of the Bieler Sabine ($12, sample, 12.5%) is as it always is — classic Provencal rose (though perhaps with a touch more strawberry fruit this vintage), a bit of minerality, and a hint of the tell-tale garrigue. It’s not sweet. It’s not “ultra-pale and evanescent,” and it isn’t “intense, concentrated, mouth-filling, super-marrowy, long” the way the wine geeks like their rose.
It’s rose for those of us who like rose, who don’t want to pay $40, and who don’t care what the rest of the world thinks about what we drink. Highly recommended, and sure to return to the Hall of Fame next year.
Imported by Bieler Pere et Fils









Check out these six roses — still cheap and delicious — for the blog’s 11th annual Memorial Day and rose celebration
These six roses are an all-star team for the blog’s 10th annual celebration of rose
