
Dave Falchek: We drank better wine during the pandemic, because we needed that to boost our spirits
Dave Falcheck, the executive director of the American Wine Society, is a keen observer of the U.S. wine drinker — not only from his tenure with the AWS, but as a long-time newspaper wine critic. Hence, Dave’s thoughts on the past year are worth listening to, and especially when he wonders if the return to normalcy will quite as normal as many want or expect.
“I think it’s going to be impaired,” he says. “No matter how good things get from a public health standpoint, there are going to be people who are going to be afraid, and they are not going to be willing to travel the way they did.”
Among Dave’s other observations:
• We bought wine from places we might not have before, including third-party wine clubs and off-price, on-line retailers. We were more concerned with trying something new, and if it didn’t work out, it didn’t work out.
• We probably spent more on wine during the pandemic, but that didn’t necessarily benefit smaller and regional producers. The biggest wineries did well, thanks to their supermarket and chain distribution, but smaller producers suffered an may suffer for a while.
• Younger drinkers are not necessarily wine drinkers, but are willing to try other things besides wine, including legal marijuana.
• Canned wine is here to stay, and the pandemic gave it a significant boost.
Click here to download or stream the podcast, which is about 10 minutes long and takes up 6 megabytes. Quality is mostly excellent – Zoom cooperated for the second time in a row.
Full disclosure: AWS members get a discount if they subscribe to the paid newsletter, but I would have interviewed Dave for this anyway.










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