Red River Wine Festival

I saw the future of American wine two weekends ago. That ?s when what must have been 1,000 people attended the fifth annual Red River Wine Festival in Wichita Falls, Texas.

Wichita Falls, about 140 miles northwest of Dallas, is not what most people consider wine country, even for Texas. It ?s an old ranching and oil town on the Oklahoma border, and it ?s known for a bicycle race if it ?s known at all.

But all those people showed up at the city ?s agriculture center to sample wines from 50 Texas producers (the weekend after the dog trials and the weekend before the horse show). Even the Wine Curmudgeon was surprised – ? pleasantly, of course, but surprised nonetheless.

The best part about all this? Those 1,000 people weren ?t attracted by scores or snob appeal or famous names. They went because they were interested in wine, and wanted to see what it was like. Yes, some looked confused and many may not have been quite sure they were supposed to have fun. But they paid $20 a head to be there, and they were drinking wine. What else matters? That's something for the industry to consider as it continues to obfuscate and befuddle consumers instead of educating them.

A personal note: The Wine Curmudgeon spoke at the event ?s Friday night dinner, and it was great fun. The women at the city ?s Junior Senior Forum, which puts on the festival, do a terrific job. In fact, I ?ve been to more prestigious events that aren ?t as well run or organized. Much thanks for inviting me. And I'll wear a less nice tie next time.