Wine writing: Does it make a difference?
George Taber, who does this wine writing stuff about as well as anyone, and Ron Saikowski, a top Texas wine blogger, sent the Wine Curmudgeon an email: "What is your perception of your influence in people selecting wines based on your recommendations?"
The email is part of a study about whether consumers pay attention to what people like me write. It's a subject that comes up a lot among those of us who do it; sometimes, writing for the Internet seems like sending a message in a bottle. Even if anyone finds the bottle, you have no idea whether they paid any attention to the message. Or, as my pal Alfonso Cevola put it the other day, "I have tilted at windmills for years."
I'll try not to do too much navel gazing here. After all, if I feel unappreciated, I can always find something else to do. But whether anyone reads me is part of a larger and much more important issue — can the wine business get out of the niche that has strangled it for the past 25 years? Is the Internet the key to a future that isn't about scores, cult wines and buying labels to impress people? Can it be used to teach Americans to drink what they like, to educate them about wine and how it works, and give them a sense of how much fun wine is? I think so, and that's what I told George and Ron. More, after the jump:









