Buzzfeed puts wine in its place

The Buzzfeed website, the arbiter of all things cool for everyone who isn’t an old white guy, takes on wine in this 3:20 video. And wine doesn’t come off well — at all. Or, as one of the participants says, “I could get really drunk on that.”

The Wine Curmudgeon mentions this as part of my decades-long campaign to demystify the wine business, on the assumption that consumers will drink more wine and enjoy it more if they understand it. Also, to remind my colleagues that most U.S. wine drinkers don’t care about toasty and oaky, points, or orange wine. They want affordable quality, and quality is not measured by most of the foolishness we bore them with.

Because, as another video participant says, “Oh, these wines, they really taste like something you’d pour on a cut.”