Winecast 78: Greg Doody of Vineyard Brands and a return to supply chain normal

Greg Doody: One of the smartest things we did during the the tariff and the pandemic was not raise prices

I talked to Greg Doody, the president and chief executive officer of importer Vineyard Brands, for some 15 minutes, and he didn’t once lapse into winebiz jargon or pretend that all was well in the wine world.

How refreshing is that?

Instead, we talked about prices, wine’s popularity problem, and all the inexpensive, value-oriented wine that Vineyard brings into the United States. Which — full disclosure — includes my much loved La Vieille Ferme rose, as well as a host of top-notch Spanish and South African wines. And yes, we did talk about La Vieille.

And we also touch on the infamous South African pinotage grape, which Doody insists can be made into fine wine these days.

The podcast is 15 minutes long and takes up 6 megabytes. Listen or download here. Sound quality is excellent, despite the Wine Curmudgeon having to work with a Microsoft product during the recording..