Winebits 410: Judgment of Paris, wine education, wine production
? Only 40 years? The 40th anniversary of the Judgment of Paris, when California wines bested their French counterparts in a taste-off that established the former as world class, comes next year, and plans are being made to celebrate it (though, apparently, only in the U.S.). How about a congressional lunch next spring with wine from all 50 states, including two of the California wines that won? Or a vertical tasting with some of the winning wines. It’s almost impossible to underestimate how important the Judgment of Paris was in helping California wine take its place as some of the greatest in the world, and it’s no coincidence that so many of the French critics who took part still refuse to accept the results.
? Not enough education: A Chilean wine expert who thought the world needed more wine education is surprised at how much he underestimated the market for his business. Raul Diaz told the drinks business trade magazine that “there is increasing demand for training that strikes a balance between being informative without being too intimidating or ‘know it all.’ ” Sound familiar? One of the moatr frustrating things about the wine business’ lack of interest in education is that not only ignore how much moe wine it would help them sell, but that they could make money with it. But, as I always note, I’m a lousy businessman.
? Italy back on top: World wine production estimates for 2015 are in, and the Italians have regained their place as the top wine producing country in the world, replacing the Spanish, who were tops in 2014 after a record harvest. France was second and the U.S. fourth, as the experts think world production will increas two percent this year. That’s an impressive number given declining consumption in Europe, the drought in California, and financial woes in Australia.








