TV wine ads: Taco Bell — yes, Taco Bell — succeeds where wine hasn’t
by Wine Curmudgeon Posted On
A mass market fast food ad makes me want tacos at 2 a.m.
When the Wine Curmudgeon was a young newspaper reporter, I ate entirely too much fast food at 2 a.m. — White Castle, since I lived in Chicago, and Taco Bell, for its 49-cent tacos.
I haven’t had either in years (or much else in the way of fast food, actually). So why did I want Taco Bell again after watching this commercial? Because it’s that effective.
Or, as the blog’s official wine marketer explained it to me: “That was expertly done, showing multiple generations together, having fun dining, and all to a song that resonates with the younger than 60 generations. Plus the hip use of ‘Polaroids’ in the images. No voice over – the images carried the message. Heavily processed images saturated with colors and filters. Short and sweet. If only the Big 5 wineries would analyze this and run with its concepts.”
Which, of course, they won’t. Instead, we get stuff like this.
Because, wine.
More about TV wine ads:
• TV wine ads: Did Bolla get it right 41 years ago?
• TV wine ads: I’m Brosnan, Pierce Brosnan
• TV wine ads: Mateus rose — “it’s like a trip to Portugal”