The funny thing about this “Schitt’s Creek” parody is not so much that it’s funny, but that it makes fun of almost every stupid wine ad ever
At first glance, this “Schitt’s Creek” wine commercial parody is funny because it’s “Schitt’s Creek” and it features the great Catherine O’Hara. But watch it again (and maybe again), and you’ll see there’s a lot more going on:
• It’s for fruit wine. Which, given the status fruit wine has in the wine world, is a joke unto itself.
• “In the lee of a picturesque ridge, lies a small, unpretentious winery.” Which, of course, is snotty and pretentious and speaks to almost every bad wine ad the blog has ever dissected.
• An almost dazzling amount of wine geek slang silliness. Some is obvious, “the muskmelon goodness of his oaked chardonnay” and calling a wine a riesling Rioja, which is actually impossible. And some is very geeky, like the term “good fruit.” I can’t tell you how many times I’ve tasted wine, nodded, and used the phrase — and I know better. So you can imagine how common it must be.
• Orson Welles, who may or may not have been drunk during the his legendary Paul Masson commercial.
And, in the end, if it isn’t exactly falling down funny, isn’t that part of the point, too?
A tip o’ the Curmudgeon’s fedora to Churro, the blog’s associate editor, for finding this on YouTube (used courtesy of Schitt’s Creek)
More about TV wine ads
• “We aren’t porn stars anymore:” SNL takes on wine marketing
• TV wine ads: Bring on the Hallmark Channel wine! (Yes, that Hallmark Channel)
• TV wine ad update: Does Stella Rosa’s sweet fizzy red commercial do what Big Wine can’t?
