
This week’s wine news: World wine consumption declined for the third year in a row, plus legal weed is a hit in Illinois and Internet wine prices
• Just go pass out already: World wine consumption sank to its lowest level in almost 20 years, falling 2.8 percent, according to a study from OIV, the International Organisation of Vine and Wine. In the U.S., total wine consumption was unchanged. Yes, yes, I know – we’re all passing out drunk from boozing it up during the pandemic, according about a million medical studies conducted over the past year. So, somehow, we did that while drinking less wine. Pretty impressive, yes? The report, released annually, was about as depressing as it gets for the wine business – not only was consumption down, but wine production was up, and the average price of wines exported worldwide dropped. Tariffs were much of the reason for all three – the U.S. levy on European wines in particular.
• Who needs booze? Illinois took in more tax dollars from marijuana than alcohol for the first time ever, according to the state’s revenue department. From January to March of this year, Illinois generated $86.5 million in adult-use marijuana tax revenue, compared to $72.2 million from liquor sales. This is not exactly an apples to apples comparison – higher taxes for legal weed, for example – but that doesn’t mean it’s not significant and ironic. Alcohol’s three-tier system exists because Al Capone – yes, that Al Capone – controlled production, distribution, and retailing in Chicago during Prohibition.
• Lower prices: E-commerce was a savior for the wine business during the pandemic, except when it wasn’t. A study from Sovos ShipCompliant, a consultancy for legal alcohol shipping, says direct-to-consumer volume from wineries was up more than 25 percent – but prices for that wine dropped significantly. There was a 9.5 percent drop in average bottle price while shipments of wine costing less than $30 increased more than 40 percent. In other words, as more of us bought from wineries over the past 12 months, we bought less expensive wines – a dynamic that stands conventional wine industry wisdom and premiumization on its head.
Photo: Cottonbro, via Pexels









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