Pink wine sold as rose isn’t a new concept
by Wine Curmudgeon Posted On
No, we didn’t invent rose in Brooklyn a couple of years ago, as this six-decade old TV commercial demonstrates
A reminder that what is trendy isn’t necessarily new — witness this TV commercial for a rose from E&J Gallo from the mid-1950s. The only thing missing are the hipsters, who still insist on taking credit for the rose boom.
A version of this wine still exists, and it’s sold in Europe as Gallo white grenache rose, “A luscious, fruity wine with flavours of strawberry and citrus.” It costs about €5, or US$6. I’m also told that Gallo did a dry rose, made with grenache, in the early 1980s, “a lovely wine.”
My favorite part of the commercial (besides the epic 1950s hairdos)? “A pink wine… try chilled or over ice.” I could have written the copy for that, no?
(Courtesy of Jeff Quitney via YouTube.)
Ah, yes… Remember “Reunite on ice, that’s nice?” They made a Lambrusco Rosé as well, dating from about 1950. Still available are the Rosé, Blush Bianco, a Rosato (Lambrusco, i would imagine) and other curious selections. No hipsters back then, either…
Ruunite never really stopped selling, as its producer always reminds me. And, then, of course, there is — https://winecurmudgeon.com/riunite-on-ice-so-nice/