Winecast 72: Denise Clarke and the progress — and challenges — for Drink Local

“You’re making a commitment to s special product”

Denise Clarke is one of the pioneers of the regional wine movement. She was there when we held the first Drink Local Wine conference in Dallas, worked with us for the Colorado event, and has been spreading the gospel ever since as a wine marketer and wine educator.

So who better to talk to about Drink Local, as much of the country celebrates its local wine month in October? We talked about the progress regtional wine has made, as well as the challenges that remain. Included in our discussion:

• Yes, quality continues to  improve, and those of you who haven’t tried a regional in a while should try again. Denise says she hears that a lot, and wishes wine drinkers would be more open minded.

• Hybrid grapes, which traditionally have been spurned by many winemakers and most wine drinkers, have come into their own thanks to the regional wine movement. We discussed chambourcin, which makes terrific varietal wine, but there are many others.

• Regional wine must do a better job marketing its product, focusing on what sets it apart from mainstream wine — that it’s less traditional, less formal, and more fun.

• One surprising challenge: That there are fewer wine writers interested in Drink Local — not because they aren’t interested, but that there are fewer media outlets that run regional wine writing.

Click here to download or stream the podcast, which is about 14 minutes long and takes up almost 9 megabytes. Unfortunately, the quality is not what it should be, and especially for the first minute. But bear with it..

More wine podcasts:
• Winecast 71: Paul Tincknell and solving all of wine’s problems
• Winecast 70: Ray DelMuro of Refresh Glass and recycling wine bottles
• Winecast 69: Nick Vorpagel and the dilemma of the independent wine retailer