Winebits 348: Wine press release edition
This year, the Wine Curmudgeon has been overwhelmed with some of the most bizarre wine press releases ever. That I have not written the greatest rant in the blog’s history is because cooler heads prevailed. As several people said, “Jeff, no one cares about this but you.”
Perhaps. But several recent releases are worth noting regardless:
• State stores forever! New Hampshire is one of 17 control states, where the government sells beer, wine, and spirits or some combination thereof, and there aren’t privately-owned retailers. This has always seemed odd given the state’s almost libertarian politics — “Live Free or Die,” after all — and that contradiction does not bother the state’s liquor board. It dispatched a release touting the Washington Post’s endorsement of New Hampshire as “the best state in the country for wine drinkers.” That it was one man’s opinion, and not the newspaper’s, and that the piece had several errors (wine prices are not skyrocketing) didn’t seem to bother the board either. Or that you can buy wine in a grocery store from 6 a.m.-2 a.m. seven days a week in California. Or that Segura Viudas cava costs one-third less in Texas than it does in New Hampshire. My question: How much money did the board spend on the release, when it could have spent the money on cutting wine prices? (Hat tip to Tim McNally for sending this my way, who lives in New Orleans and knows a few things about the best states to drink in.)
• Roll out the barrels: The battle over oakiness in wine seems over, and those of us who prefer restraint seem to have won. Nevertheless, multi-national Diageo sees a market for very oaky wines, and has launched a brand called Woodwork — “delivering prominent oak influence.” Overlook the writing (the wine “celebrate[s] those who work hard to endlessly pursue their passions”) and this release is a revelation. Diageo admits the wine is made with wooden staves instead of an oak barrel, a common practice in cheap wine but rarely acknowledged. In this, the point of the wine is not winemaking, but adding wood flavor. That honesty is as refreshing as it is unbelievable. (Hat tip to W. Blake Gray for sending this my way; he expects the wine to be a big seller.)
• It’s EPICA! Does someone really get paid for writing this stuff? “EPICA Wines, the adventurous brand that inspires epic lifestyles, has announced the launch of the 2013 Malbec from Mendoza, Argentina. Aimed at millennials, EPICA Malbec was created to capitalize on the growing interest for the Argentinian grape.” Who knew malbec was an adventurous grape? Or that there was growing interest in it? I always thought it was one of the most popular grapes in the world, the fifth biggest import to the U.S. and one that has been around for decades. But then, my lifestyle is hardly epic.