Winebits 326: Why I’ve always wanted to be a consultant edition
• Do this, or the opposite: Which is the advice the Rabobank Group has for the Spanish wine industry. To be successful, Spain has two choices: Make more wine with “international” varietals like cabernet sauvingon and chardonnay, which have established export markets, or work to establish export markets for wine made with its traditional grapes, like tempranillo and garnacha. Nothing like covering all possibilities, is there? I love this sentence, too, for wonderfully stating the obvious and doing it in consultant-speak: “Improving the ability of suppliers in Spain’s main production region of Castilla-La Mancha to develop strong brands with demand beyond the EU markets will have an important positive impact on the wine industry in Spain, but also in the rest of the EU.”
• We can’t call it cheap, can we? Impact Databank is part of the company that owns the Wine Spectator, and it releases an annual Hot Brands wine list, identifying wines that record sizable sale increases over the past year. Most of these brands cost $10 or less, and the bosses at Impact apparently felt uncomfortable calling the wines cheap. This isn’t unusual (you should see winemakers and PR types cringe when I use the word cheap), but this solution is one of the “best” I’ve ever seen — calling the wines “accessibly priced.” Maybe I should start using the term, too. How does “The Wine Curmudgeon’s Guide to Accessibly Priced Wine” sound? Or “the accessibly priced wine expert”?
• Why didn’t anyone else think of this? Did you know that the increasing popularity of wine has led to the increasing popularity of wine bars? Hard to believe, I know, but that’s the conclusion in this report from the IBISWorld consultancy, “where knowledge is power.” And, something to know in case you want to open a wine bar: “Changes in household preferences, disposable incomes and consumer spending also influence demand. …” Wow. Who knew?