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Winebits 325: Corks, Mateus, wine sales

Winebits 325: Corks, Mateus, wine sales

Everyone knows the cool kids only drink wine with corks.

When in doubt, a poll: The cork business announced last week that more than 9 out of 10 wine drinkers associate natural cork with higher quality wine. Which is about as surprising as the Wine Curmudgeon announcing that he wrote a book about cheap wine. We can question poll methodology, who paid for it (and the release is very vague about that), and the like, but none of that is as important as the way the results are phrased. It doesn’t say that wine closed with cork is “better.” It says: “Consumers associate higher quality wine with cork.” Of course they do. What else would we expect, given that most wine drinkers still make screwcap jokes? Even “experts” who are supposed to know about wine are still writing that junk. No wonder I’m so cranky so much of the time.

What happened to the bottle? Periodically, someone will announce they’ve re-marketing a Baby Boomer wine brand, figuring that people in their 50s and 60s will get a kick out of drinking the same wine they did when they were in their 20s. Mateus, which accounted for one-third of Portugal’s wine exports in the 1980s, is doing just that in the United Kingdom, releasing four new wines that are nothing like the rose the Boomers grew up. A Portugeuse zinfandel blend, anyone? Or a chardonnay and Maria Gomes blend? They’re spending £2 million (about US$3.3 million) on the effort, too, which seems like a lot of money for wine no one will be especially interested in.

Wine sales growth slows: And the reason may have been craft beer and flavored spirits, reports the Technomics consultancy. “The sluggish economy is creating ever more intense competition for adult beverage occasions,” says the report. “And today’s consumers — especially Millennials — have a broad drink portfolio that involves drink spirits, wine and beer, with flavor and occasion as key factors in the what-to-drink decision. Never before has the battle for share of glass been so intense.” Share of glass, indeed. The good news for wine, though growth was only 1.6 percent in 2013, is that total adult beverage volume declined 0.9 percent. Take that, beer.

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