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Why I don’t do celebrity wine stories

Drew Barrymore is doing a wine. We'll ignore for the moment that she is a recovering addict, and the complications that brings to a wine brand. Or that selling wine requires a different image than selling cosmetics.

But do you want to know the main reason why the Wine Curmudgeon doesn't do items about celebrity wine (save for something like this to remind the world why I don't)? Because celebrity wine is, almost all of the time, little more than vanity.

Barrymore's wine is a pinot grigio. From Italy. Exactly what the world needed, no, another pinot grigio from Italy to join the six or seven trillion others out there?

Sigh. Some people truly do have more money than they know what to do with.

  • AC

    Amen….

  • http://vinoverve.com gretchen

    I love a good pinot grigio. But I am not sure how effective a recovering alcoholic who’s last glass of liquor was when she was 12 is going to be able to push it.

  • http://winethropology.com Steve McIntosh

    Not sure it’s an excess of money that is the root of this project. More likely it is an excess of vanity. That, and an ambitious PR team bent on merchandizing the bejezuss out of Miss Barrymore’s celebrity.
    What’s next: equally inappropriate Drew Barrymore training bras?

  • http://www.restaurantradar.com Marc Kauffman

    It gets even worse when you find out that The Barrymore Pinot Grigio will retail for $20 per bottle, making it an even bigger ripoff since most PG’s sell for less thant $10. Plus the importer is Wilson Daniels, the same firm that imports Domaine de La Romanee Conti.
    I love it when the wine business sells out just like every other product in the USA. That’s what makes this a great country!

  • http://profile.typepad.com/jeffsiegel Jeff Siegel

    Marc, I noticed that about Wilson-Daniels, too, and found it quite interesting. It doesn’t seem like the usual product that they do.

  • AC

    dont like celeb wine? esp PG?
    check out this other new entry into the fray
    http://www.winespectator.com/webfeature/show/id/46413
    like the waves on the shore, they just keep breaking…

  • http://profile.typepad.com/jeffsiegel Jeff Siegel

    You’re a week ahead of me, AC. The Skinnygirl post goes up Tuesday.

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