The Washington state lesson in drinking local
Today’s riddle: Which local wine was ignored, overlooked, and regarded as not real wine? The answer: Washington state wine, which got so little respect that a bartender at a Pasco restaurant once told me there was no such thing as Washington wine.
Hence the story I wrote for the Beverage Media trade magazine — that today’s best regional wine states are in much the same position that Washington was in two decades ago. Which means that retailers and restaurateurs who aren’t paying attention are missing a good thing (right, Texas?). The story’s highlights:
• Too many still don’t understand how popular local is. It has been a “hot topic” in the National Restaurant Association’s annual chef’s survey since at least 2010, and local wine was the second biggest alcohol trend.
• It’s just not that wine is made in all 50 states, but the Wine America trade group reports that the number of regional wineries in the United States increased almost 12 percent between 2011 and 2014 — in the aftermath of the recession — and almost doubled since 2005 — during the recession.
• The business types who are part of the three-tier system have figured it out, which kind of surprised me. The biggest regional producers are distributed by the biggest companies in the country; in Texas, for example, the two biggest distributors in the state handle most of the state’s best-selling wineries. It used to be almost impossible, even just 10 years ago, for a local producer to get a distributor.
• Retailers who support local make money off of local. Marketview Liquor in Rochester, N.Y., carries some 800 New York wines, and that’s not a new thing—the store has invested in local since it opened 33 years ago. How long ago was that? Not even I was writing about regional wine then.
• Quality has improved, too, even if no one wants to believe it. Washington’s wines are among the best in the world, and so are New York rieslings, Texas viogniers, and Virginia red blends.