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Tag Archives: wine studies

Wine competitions, judging, and blind luck

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Wine competitions, judging, and blind luckOr, as the co-author of a new study told me: “Consumers should disregard results from wine competitions, because it’s a matter of luck whether a wine gets a gold medal.”

That’s the conclusion of Robert Hodgson, a winemaker and statistician whose paper (written with SMU’s Jing Cao) is called “Criteria for Accrediting Expert Wine Judges” and appears in the current issue of The Journal of Wine Economics. It says that those of us who judge wine competitions, including some of the world’s best-known wine experts, are ordinary at best. And most of us aren’t ordinary.

Because:

… [M]any judges who fail the test have vast professional experience in the wine industry. This leads to us to question the basic premise that experts are able to provide consistent evaluations in wine competitions and, hence, that wine competitions do not provide reliable recommendations of wine quality.

More on the study and what it means, after the jump:

Big Wine: 5 companies, 60 percent of sales, 200 brands

Call it serendipity. Shortly after my blog posts about Big Wine at the end of last year, a Michigan State study offered even more data about how Big Wine works and how it has changed the business.

The paper, “Concentration in the U.S. Wine Industry,” was compiled by Phil Howard, an associate professor who studies consolidation. After doing soft drinks and beer, he told me, wine was the next logical step.

“And even I was surprised by what I found,” Howard said. “Wine was much different than what I thought. If you go to the stores, it seems like you have all these choices, because the shared ownership is not very apparent. We wanted to help consumers understand what they were really buying.”

More, after the jump:

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