How does one find the next big wine region? Is it something the Winestream Media can anoint by giving out scores and fawning over celebrity winemakers? Is it something the industry can do, in the way Sonoma has been marketing itself? Or is it about the quality of the wine, where the region works its way into our consciousness without much help from anyone?
Or is finding the next big wine region one of those quaint 20th-century things, like VCRs and walkie talkie-sized cell phones, something that doesn’t make much difference in the post-modern wine world? The answer is after the jump: