This is an incredibly clever graphical quiz from BuzzFeed that guides wine drinkers through the process of finding wine they will enjoy. What’s not to like about a system that asks your favorite emoticon, drunk text, and record album to help pick the right wine? Beats most of the advice from wine writers.
Having said that, some of us who didn’t grow up with 21st-century culture and smart phones, which emphasize pictures without text, might have trouble completing it. But a teenager should be able to help with the emoticons, and if you haven’t heard of “The Perks of Being a Wildflower” or “Abraham Lincoln, Vampire Hunter,” there is Hemingway. The section on pick a drinking buddy confused me: I don’t watch much TV, so I didn’t recognize several of the choices (though I did identify Beyonce). And what Toronto mayor Rob Ford, who gives new meaning to the term Great White North, was doing in the drinking buddy section was a puzzler.
How well it works is another story; the reader who tipped me to it said it sent her to malbec, which she tried and loved. The first time, it picked sweet riesling for me, which I enjoy, but not what I would have chosen. The second time it picked malbec, which I don’t much like, and insulted me in the process: “Your tastes are diverse but simple.” Maybe I need to bone up on emoticons. Or the quiz needs to refine its algorithm to include cava or rose.
Finally, how do I know that this process is hip and with it (besides that it’s on BuzzFeed)? The author, Justin Carissimo, blew off a couple of requests for an interview. It would have been nice to ask him how the quiz came about, and whether there is actually some science involved. No doubt he would have responded if I had been from Deadspin.