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Wine prices in 2015: Stealth increases

winetrends

wine prices in 2015Wine prices in 2015 for the wine that most of us drink will do what they’ve done the past decade or so, which isn’t much. The exception will be wine that costs $20 or more, where there could be substantial price increases — as much as one-quarter to one-third, according to one distributor.

That’s because producers remain leery of raising prices for wine that costs less than $15, worried that those of whose drink those wines will switch rather than pay more. That’s the consensus from the experts who follow and work in the wine business that I talked to this week. More, after the jump:

Winebits 367: Cheap wine edition

winenews

aldi cheap wineCheap wine news from around the Internet in honor of the 2015 $10 Hall of Fame:

Cheaper than water: Think wine is cheap in the U.S. or Britain? How about the price in Australia, where some wine costs less than a bottle of water? The BBC reports that a 12-ounce bottle of water costs A$2.50 (US$2.83), while a bottle of red, twice as big, costs as little as A$1 (US$.81). Some of this is the high price of bottled water Down Under; a 16.9-ounce bottle costs less than $2 in the U.S. But, as the story notes, the price has more to do with what the country’s experts are calling the “dire” state of the Aussie wine business: an expensive Australian dollar, steadily falling international demand, and a glut of wine in the domestic market. In other words, everything that can go wrong has gone wrong — for producers, anyway. For consumers, depressed prices in Australian help keep prices down elsewhere.

Miracle machine? Some people still don’t believe that cheap wine is suitable for drinking, and that it tastes like it did 20 years ago — harsh, bitter, and acidic. This is apparently why the Sonic Decanter raised $139,000 on Kickstarter, $50,000 more than its goal. The gadget is supposed age cheap wine to “bring out aromas not normally present in young, unaged wines,” soften tannins, and enhance flavors. The catch is that almost all cheap wine isn’t made to be aged, doesn’t have any extra aromas to bring out, and already has soft tannins and enhanced fruit flavors. That formula is the reason for being for most grocery store merlot. And this doesn’t take into account the $249 cost, which not only translates into two cases of $10 wine, but into four bottles of very nice white Burgundy, which I’ll take over a gadget any time.

Aldi wine: The Aldi supermarket chain’s plans for U.S. expansion — 50 percent more stores by 2018 — is welcome news for anyone who drinks cheap wine, given the company’s skill at selling quality labels for very little money. I’ve written about it on the blog quite a bit, and I’m not the only who is impressed. Max Allen, writing in The Australian, discusses the chain’s success in his country, noting that the wines it sells more than hold their own against other Australian wines, and do so for significantly less money. In fact, he uses the words “crazy cheap.”

Wine prices in 2015

winetrends

wine prices 2015The 2014 grape harvest in most of the world is finished, which raise the next question: What does harvest mean for wine prices in 2015? The answer is surprisingly complicated, depending on which region the wine is from; how expensive it is — or isn’t; and whether we buy it from a big or small retailer. But if the answer is surprisingly complicated, it’s not unexpected.

That’s because the wine business continues to adjust to the changes it has seen over the past decade, and which were exacerbated during the recession. Most of the predictions you’ll see, now and into next year, don’t take into account these changes. Which is silly. The days when the wine business was made up a handful of important producers in each country who sold to mostly local retailers through small, family-owned distributors are gone and may never return.

More, after the jump:

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