Because the controversy about soup-style wine nutrition labels is not going away.
• What do consumers want? As much information as possible, reported the British wine magazine Decanter, citing a study that says two-thirds of UK adults “actively support” calorie labeling on alcoholic drinks. Not surprising: That four out of five people surveyed couldn’t accurately estimate the calories in a large glass of wine. The study “shows there is now a clear public appetite for this information to be extended to alcohol to help individuals make informed choices,” said the chief executive of the Royal Society for Public Health, which paid for it. Sainsbury’s, one of the country’s biggest supermarket chains, said it would put calorie counts on all of its private label alcohol within two years (pictured above).
• Let’s not go too far: That’s the opinion of Mike Steinberger, one of the best wine writers working today. “But allow me a moment of devil’s advocacy; while full disclosure on labels (or as much disclosure as a standard wine label will permit) is a laudable goal, there are a few sticking points worth acknowledging. To begin with, the comparison with food is misguided. Unlike food, wine is not necessary for sustenance (it only seems that way), so the need-to-know argument does not carry nearly the same weight.” The longish piece is worth reading, though I don’t necessarily agree with all his points. I think Steinberger overlooks the 20-somethings who are the next generation of wine drinkers, and that labels could change the way they buy wine.
• Yes, absolutely: That’s the opinion of Alice Feiring, perhaps the leading natural wine advocate in the U.S. “For a long time I’ve been in favor of less government in wine instead of more, but in this instance I have to fess up that with so many additives allowed in wine, an ingredient label is best. If there’s an ingredient list for soda, there needs to be one for wine. If you are warned about an orange juice from concentrate, the same should be true for wine that has been reverse osmosed/concentrated.”