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Tag Archives: wine humor

Redd’s Wicked Apple: “Let’s make fun of wine”

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Redd's Wicked AppleFar be it for the Wine Curmudgeon to criticize a multi-national company and a marketing campaign devised by people who are brilliant enough to work for it, when I’m just a guy at a keyboard who writes about cheap wine. But a recent Redd’s Wicked Apple commercial reminded me how creatively bankrupt so much of post-modern media is: “Let’s sell our product by making fun of wine!”

Original, isn’t it? And the commercial, like most wine humor, isn’t funny. It also borders on homophobic, implying that wine drinkers are somehow not complete men, and it uses African-Americans as a foil to show how cool Redd’s Wicked is. This approach, if I’m not mistaken, went out with “Super Fly” and the original “Shaft.” Unless, of course, you’re selling malt liquor to black people, which is what Redd’s Wicked is doing.

Not surprisingly, Redd’s is a product of Big Beer, desperate to find a way to stay relevant in the 21st century as its audience goes elsewhere. It’s hard to believe that the company that gave us the classic “Tastes great, less filling” commercials is reduced to this.

Great quotes in wine history: Prince Charles

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Prince Charles’ reaction after a snooty Winestream Media critic gives his favourite $10 wine a 78. Who says the Windsors don’t have a sense of humor?

A tip o’ the Wine Curmudgeon’s fedora to the Dedoimedo website; this post is based on his “My reaction to — ” series. The video is courtesy of digitalmediafan via YouTube.

Great quotes in wine history: Sheldon Cooper

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Sheldon’s reaction after he finds out that people call him crazy because he thinks the Winestream Media doesn’t know bazinga about wine.

A tip o’ the Wine Curmudgeon’s fedora to the Dedoimedo website; this post is based on his “My reaction to — ” series. The video is courtesy of dwmad94 via YouTube.

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