Most wine blogs can’t participate in Google’s AdSense network, perhaps the leading on-line ad service. That’s because, as I found out when I applied, we violate its terms of service: “We did not approve your application for the reasons listed below. Issues: Drugs, drug paraphernalia, alcohol, beer or tobacco. … Please remove all drug-related content from your site, then resubmit your application.”
That we’re doing nothing illegal and that we don’t have any drug-related content to remove seems like just another of those wonderful, Google-esque ways the search giant does business: Buying companies to close them, discontinuing popular services, or agreeing with the Chinese government that Internet censorship isn’t such a bad thing.
But Google’s decision to ban wine blogs from AdSense goes deeper than that, speaking to the contradictions inherent in wine and alcohol 80 years after Prohibition, thanks to the NeoDrys, fear of underage drinking, and the three-tier system. Google doesn’t object to wine, as near as I can tell. It just doesn’t want to be responsible for someone buying it who might break the law, because that could lead to nasty publicity, lawsuits, and the besmirching of its good name. More, after the jump: