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Tag Archives: wine blogging

Seven years of wine writing on the Internet

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wine writingThe Wine Curmudgeon has the best job in the world — I get to drink wine and write about it for a worldwide audience that appreciates what I say and regularly tells me so. I’ve won awards and I’m respected in a way I never was in my previous writing careers, and it’s not like I didn’t have successes then. How about interviewing a talking dog?

The catch? That writing about wine on the Internet is as financially unrewarding as it was when I started, which is the lesson for the blog’s seventh annual birthday week. The Internet isn’t interested in wine writing; rather, it rewards selling and marketing wine. More, after the jump:

The Wine Curmudgeon’s most popular posts 2014

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most popular postsThe most popular posts from the past 12 months are almost completely different from what they’ve always been. Stories that been top-ranked every year that they’ve been on the blog, like The six things you probably don’t know about wine and $10 pinot noirs, aren’t any more.

Chalk these changes up to the new website, which debuted last fall; Google’s ever-demanding search algorithms and how they penalize sites like this one (and more on that Thursday); and who knows what else. In some ways, I’m no closer to figuring out the Internet and how people get to the site than I was when I started seven years ago (though the fine fellows at Reap Marketing have done their best to help me, as has Cindy Causey at the Dallas Media Center). 

What I do know is that the blog’s reason for being hasn’t changed. The most popular posts continue to reflect what I’m trying to do here — cheap wine reviews, wine education, and criticism and analysis of how the wine business works. The most popular posts from 2014, plus a few other notes, are after the jump:

10 things a wine writer doesn’t do when he can’t write about wine

Wine writing, and what's wrong with it

Perspective is all. Wine writing doesn’t seem as important when there is an ice storm and the wine writer is without electricity for four days. So what doesn’t he do?

1. Doesn’t worry about what wine to drink with dinner, since it’s so cold everything tastes the same anyway.

2. Doesn’t take into account wine and food pairings, since he can’t see what he’s eating anyway. And it comes out of a can. And is cold.

3. Doesn’t think about chilling wine, since it’s already chilled. From being in the house. And leaving a bottle outside to chill it more quickly results in chunky, almost frozen wine.

4. Doesn’t panic when wine refrigerator shuts off, since the expensive wine in the refrigerator is actually colder than it is when the refrigerator is on.

5. Doesn’t check Amazon to see where cheap wine book ranks among category best sellers, since he can’t get an Internet connection. And if he could, he would be checking power company site to see if there is an update on when electricity will be restored.

6. Doesn’t have any idea what the latest controversy is in the wine world (which, actually, is perhaps the only good thing about all of this).

7. Doesn’t panic, after a day or so, about red wine in red glasses and white wine in white glasses. Because it’s too dark to see anyway, and he can’t clean the glasses after using them, since there isn’t any hot water.

8. Doesn’t get worked up about scores, though he is obsessed with power company website and number of homes in his ZIP code still without electricity, and why that number is higher than almost anywhere else in the city.

9. Doesn’t get scared that website traffic will collapse if he doesn’t post on social media, and finally admits to himself that he doesn’t understand the purpose of Google+ at all.

10. Doesn’t care if pizza delivery guy (who is surprised to hear power is off) sees him wearing two pairs of sweatpants, two pairs of socks, three shirts and a sweater, a scarf, and knit watch cap. Let Robert Parker worry about fashion.

Cartoon courtesy of Benson Marketing Group

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