But that the wine business, through its allies in the Winestream Media, harps on ad nauseum. That’s because it makes them feel important to write about this stuff, even though no one else cares and it has nothing do with wine education. Hence, four things that you don’t need to know about wine:
• Wine fraud. This is an issue that affects almost no one who drinks wine; who is going to counterfeit Cupcake Red Velvet, Barefoot moscato, or any of the hundreds of other wines that dominate sales in the U.S.? Nevertheless, wine fraud been blasting around the Internet for years, and especially if it’s in China. There seem to be couple of stories about it every day, bemoaning the fact that a very rich person has been cheated or that a world famous French winery has been besmirched by Chinese counterfeits. In fact, counterfeit wine probably accounts for less than one percent of all the wine made in the world each year. But you’d never know that by reading the Winestream Media.
• Bordeaux futures. This is the process in which very rich people buy very expensive French wine at a discount, even though they haven’t tasted it and won’t take delivery for a couple of years. In other words, about as far removed from buying wine at the grocery store as possible. Each week, I see at least a dozen stories about the futures process, which again affects fewer than one percent of the people who buy wine in the U.S.
• The next big thing. These stories make the Wine Curmudgeon the craziest, since they focus on an obscure grape, usually produced in small quantities in a lesser known part the world. And they always quote a Manhattan sommelier about how this wine will sweep the country, taking for granted that if someone in Manhattan says it is true, it must be, and ignoring three-tier and how little of the wine is actually for sale in the U.S. Hence, Georgian wine (and not the state in the southern U.S.) Note to Winestream Media: The next big thing is sweet red wine, and it has been here for two years.
• Wine writing. Every week, someone will write a long, garment-rending piece about how terrible wine writing is and how it was so much better in the old days. Or someone will write a long, snarky piece about how much better wine writing is today than it was in the old days. Or, and this is my favorite, someone — usually the same couple of older white guys — will do both in the same story. Wine drinkers don’t care about wine writing, which is why I stopped writing about it a couple of years ago. Writing about wine writing is just one more kind of cyber porn, and not nearly as interesting as the rest.
None of this is wine education. That would include practical advice about wine pricing, how to buy wine, and why three-tier matters to the ordinary wine drinker. But who gets famous writing about that?
More about wine things you need to know:
• Five things that make me crazy when I buy wine
• Five things the wine business can do to help consumers figure out wine
• Finding the next big wine region