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Tag Archives: Two-buck Chuck

Second annual five-day, $3 wine challenge

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$3 wine challenge

You won’t need a pile of money to buy these wines.

In which the Wine Curmudgeon puts his money where his mouth is. Each night next week, I’ll drink a $3 wine with dinner and attempt to answer the question: Can a wine drinker live on really cheap wine? Are the claims made by producers like Fred Franzia and the various anti-critics true, that most of us can’t tell the difference and that it doesn’t matter if we can?

Last year, when I did five $3 chardonnays, the results were mixed — mostly OK, but we expect more than OK from our cheap wine. This year, I’ll drink six merlots (yes, I know that’s one more than the days, but I’ll figure out the logistics). First, to do a red wine, and second, because merlot is the easiest red wine to make. It has fewer problems with tannins, and there shouldn’t be a problem finding quality fruit. All six wines were purchased in Dallas:

Two-buck Chuck ($2.99, 12.5%), the Trader Joe’s private label that was the first and remains the most famous of the very cheap wines. It’s a California wine from the 2012 vintage.

• Three Wishes ($2.99, 12.5%), the Whole Foods private label. It carries an American appellation, which means it’s non-vintage and at least three-quarters of the grapes used to make it were grown in the U.S.

Winking Owl ($2.89, 12.5%) from Aldi but may be available elsewhere. Also American and non-vintage.

• Yosemite Road ($3.99, 12%), a private label for 7-Eleven. The label says red blend, and is probably close to merlot. Yes, it’s $1 more, but I haven’t reviewed a Yosemite Road in five years, and this seemed like a good time. Also American and non-vintage.

Oak Leaf ($2.97, 12.5%), the Walmart private label. Also American and non-vintage.

Southern Point ($2.39, 12.5%), the Walgreen’s private label, because I always tick off someone when I do a drug store wine. Also American and non-vintage.

I’m not doing HEB’s Cul-de-Sac this year, since it’s only available in Texas. I’ll post the results of the challenge on Oct. 6, but you can keep up with the day-to-day action by following me on Twitter or checking out the Wine Curmudgeon Facebook page.

Again this year, all the wines but the Two-buck Chuck are made by The Wine Group, one of the Big Six and whose brands include Cupcake. And none of them have a screwcap, which I can’t even begin to understand. Why would anyone want to pay more for the tool that opens the wine than the wine itself?

Winebits 316: Two-buck Chuck, Pennsylvania, Kickstarter

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Winebits 316: Two-buck Chuck, Pennsylvania, KickstarterBut what about the terroir? Ben Robinson at The Thrillist challenges a sommelier to taste Two-buck Chuck to find out “which bottles are totally palatable and even enjoyable. …” It’s an intriguing exercise, and most of the eight wines do well enough (as regular visitors here know). The annoying bit is the post’s snarkiness, because this is cheap wine and it certainly can’t be approached seriously. The most interesting? That the sommelier could only identify the varietal in four of the eight wines. If someone whose entire wine reason for being is baffled by what’s in the glass, what does that say about how indifferent the winemaker is to varietal character? And, more importalty, given Two-buck Chuck’s popularity, it demonstrates that the producer understands that varietal isn’t as important as price with consumers. Not that I’ve ever argued either of those points.

Finally, after all this wait? Pennsylvania’s state store system, in which the government owns the liquor stores, may finally come to an end. That’s the optimistic reading of this report from Morning call newspaper website: “A suitable deal has eluded lawmakers for the last three years — really for decades — as other Republican-led liquor privatization efforts have fizzled. … Republican House Majority Leader Mike Turzai said he hopes to have a liquor reform bill passed and on [the governor's] desk before the governor’s Feb. 4 budget address.” If Pennsylvania reforms its state state system, that could be the first domino to fall in reform plans elsewhere, including grocery store wine sales in New York. Which means, as the story also notes, that it probably won’t be as easy to change the Pennsylvania laws as everyone hopes.

Another wine book: Congratulations to Alder Yarrow, the long-time wine blogger at Vinography, who raised $24,200 on Kickstarter for the publication of his new book , “The Essence of Wine.” That beat his goal by more than $6,000. Welcome to the club, Alder. The more I see this going on, the more convinced I am that self-publishing, using some sort of crowd-sourcing, is the future of the book business for those of us who aren’t Stephen King.

The Five Day, $3 Wine Challenge: The results

$3 wineThe good news is that the five $3 wines that I drank with dinner last week were mostly OK, and the horror stories that I heard proved to be – for me, anyway – unfounded.

Which is also the bad news. Most wine, even $10 wine, is going to taste reasonably consistent from vintage to vintage. Yes, these wines were OK – and a couple were more than that – but that’s no guarantee they’ll taste that way again if I do this again next year. And, unfortunately, none of them made me jump in the air and fall back down with excitement, ready to re-do the $10 Hall of Fame. Dull is probably a better adjective.

More details on the challenge, as well as my analysis and a few suggestions for the retailers who sell these wines are after the jump:

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