Quantcast

Tag Archives: prosecco

New Year’s sparkling wine 2013

sparkling wine

Call it champagne with small c (but not in front of a European), Champagne with a capital C, bubbles, or any of its other synonyms — sparkling wine deserves to be served more than at dinner on Dec. 31, for a toast at midnight, or at brunch on Jan. 1.

The good news is that it is. Bubbly has never been better made or more affordable; call it the revolution in sparkling wine. What else do you need to know for the occasion? The Champagne and sparkling wine glossary is here, and you can check out the sparkling wine category for even more ideas. Suggestions for next week are after the jump:

The revolution in sparkling wine

winetrends
Sparkling isn't just for weddings anymore.

Sparkling wine isn’t just for weddings anymore.

Add another change to the wine business, and one that may be even more surprising than moscato and sweet red wine or cheap pinot noir: The popularity of sparkling wine that isn’t from Champagne.

Because, for most wine drinkers for most of the last 60 years, there were only two kinds of sparkling wine — French Champagne and the very cheap U.S. stuff that tasted like flat 7-Up (and that still dominates U.S. sales). There was bubbly from elsewhere, of course, but quality was poor and there wasn’t much of available, even if someone wanted to try it.

That has changed over the past couple of years, as I wrote in a story in this month’s Beverage Media trade magazine — and just in time for the holiday bubbly season, when we drink as much as half of all the sparkling wine sold during the year. In this, it’s not so much that Champagne fell out of favor; rather, improvements in quality, increased availablity, and very good prices helped introduce consumers to the Spanish-made Cava, the Italian Prosecco and even fizzy moscato. And, as with sweet red and cheap pinot, consumers discovered they liked the wines.

Or, as one very perceptive retailer told me: “They really don’t care where it’s coming from, as long as it’s different. They aren’t the same old, same old California sparkling wines or the same Champagne. They’re not the same wines that have been around now and forever.”

The story’s highlights and a few other thoughts, after the jump:

So long, Champagne, it’s been good to know you

The wine business continues to do things no one expects, and the latest Champagne sales numbers are a striking indication of what’s going’s on.

This French wine service story is stunning in its conclusions: “Champagne was dominant 10 to 15 years ago, but the world has changed.”

The story, though written for the European market, is well worth reading because it documents the trend we’re been talking about here for several years (and not just because I’m trying to put together The Cheap Wine Book). Today, when consumers have a choice between two quality products, they’re more likely than ever to buy on price. Champagne exports declined 2.8 percent last year, while non-Champagne sparkling wine accounts for 70 percent of the European market.

In other words, we’re buying more cava and prosecco and so are the Europeans — and that it’s not Champagne doesn’t seem to bother us.This is shocking news, and especially for the Europeans. Their market never, ever worked that way.

This also demonstrates the continuing evolution of the wine market into two tiers – everyday wine drinkers, who are mostly ignored by the Winestream Media, and a much smaller, score-driven minority that still buys wine the old-fashioned way and is doted on by most of the wine world.

And how cheap are these wines? Cava costs €8 (US$11) or less in most European retailers, while prosecco ranges from €5 to €15 (about US$7-$20). Those of you who buy either in the States will note that’s pretty much what we pay for it. Call it the pricing power of the biggest multi-national wine companies (cava giant Freixenet’s annual production is about two-thirds of the entire Champagne region), and they’re more than willing to trade margin for market share – another theme we’ve discussed in detail here.

Powered by WordPress | Designed by: suv | Thanks to toyota suv, infiniti suv and lexus suv