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Winecast 24: Joe Roberts, 1 Wine Dude

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joe robertsJoe Roberts helped revolutionize wine writing, becoming the first wine blogger with a reach, an audience, and reputation that equaled many print writers. Not surprisingly, he came to wine from a successful business career, unburdened by most of the wine foolishness that hampers the rest of us.

I’ve known Joe since he attended our Drink Local Wine conference in Denver in 2012, and he has always displayed an open mind, a willingness to try something he has never tried before, and an understanding that just because he likes something doesn’t mean everyone else will or should like it. As he says in the podcast, “I tend to drink wines that score lower on my own scale. … I don’t care. It’s delicious.”

Among the other topics we discussed:

• Wine is not one size fits all. This is something, he says, that is difficult for most people in the wine business to understand, trapped as they are by the three-tier system and the complex laws that regulate wine sales. In this, Joe says with a laugh, wine producers, retailers, and distributors have to pay more attention to what he writes about their product than what consumers think about it. How many other businesses does that happen in?

• The pants analogy, which I’m going to steal: That when we buy pants, we trust our taste, our sense, our style — no Pants Spectator, no scores, no tasting notes. The goal, then, is to help consumers reach that same level of confidence with wine. Or, as he said, “No one freaks out in the mustard aisle.”

• It’s easier to get to that confidence level than ever before, with more resources for consumers, whether on-line with writers like us, friends, or social media. “If you find a bottle of wine that you enjoy, and you’re happy you’re not getting ripped off, than you’re doing OK.”

Click here to download or stream the podcast, which is about 18 minutes long and takes up 8 1/2 megabytes. The sound quality is very good, and Skype — the unofficial VoIP provider for the blog — was in exceptionally fine form for the third consecutive podcast.

Wine Curmudgeon on Winemaker’s Academy podcast

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winemaker's academyIn which Winemaker Academy’s Matt Williams interviews me about how to make better wine, and the discussion is not technical at all. Because that’s not what I do.

Rather, I offer perspective from the consumer side. This is crucial, I think, because winemakers, faced with the difficulties inherent in winemaking, sometimes don’t have time or the the motivation to understand there is another perspective. If they like oak, the wine gets oak. even if the wine doesn’t need it. If they like Bordeaux-style wines, they make Bordeaux-style wines, even if the grapes aren’t suited for it. The term for this is tasting room palate, and it’s to be avoided at all costs.

My thanks to Matt for letting me share this with his winemaking community, because I don’t think it’s something they hear very often.

Winecast 22: Jerry Lockspeiser, wine guru

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Jerry LockspeiserJerry Lockspeiser has done many things during his wine career in the United Kingdom — producer, negociant, consultant, salesman, and writer. Through much of it, his focus on been on cheap wine and what Lockspeiser calls the normal wine drinker; those of us who want to buy a bottle to have with dinner and who don’t want to mess with any of wine’s foolishness.

The biggest lesson in wine over the past decade? That consumers discovered “they didn’t need to pay a lot of money for a good drink,” he said. That’s preaching the gospel, no?

Lockspeiser and I talked about:

• The improved quality of cheap wine, and that the improvement was led by the Australians and Californians.

• Why the wine business insists on selling expensive wine and trading up perfectly happy wine drinkers. Hint: It’s about money.

• How winespeak is one of the biggest problems facing consumers, and why the wine business doesn’t understand the problem.

• Some of the best advice I’ve seen for negotiating the Great Wall of Wine at the grocery store (yes, they have it in Britain, too), including tips on pricing.

Click here to download or stream the podcast, which is about 16 minutes long and takes up almost 8 megabytes. The sound quality is very good, with only a couple of squeaks and hisses even though Lockspeiser was in London. Skype — the unofficial VoIP provider for the blog — was in exceptionally fine form.

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