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Update: Nutrition and ingredient labels for wine

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Nutrition and ingredient labels for wineThe Wine Curmudgeon’s views on nutrition and ingredient labels for wine are well known: The wine business is missing an opportunity to reach younger consumers by stonewalling the labels.

But not everyone shares my view, and my piece in the current issue of the Beverage Media trade magazine looks at the topic from a variety of perspectives. The highlights of the article, as well as a few of my thoughts, are after the jump:

Update: Wine nutrition labels

Wine-label-serving

Not coming soon to a wine bottle near you — the nutritional content of wine.

In which there is no update at all. Which probably means that the plan to put a box with the calories, ingredients and the like on wine is dead.

The official word from Thomas Hogue, the spokesman for the the federal agency overseeing the proposal, is that there is nothing to report about what is officially known as "serving facts" information for wine. The proposal has taken many shapes since it was first brought up in 2003 (so long ago I wrote a newspaper story about it, which appeared in another form here), but it would mostly look like the current serving facts box on light beer.

Representatives of WineAmerica and the Wine Institutute, the trade groups that represent most of the country's wine producers, also said they weren't aware of any developments. They have followed the proposal because their members, for the most part, don't want to be forced to add the labels.

More, after the jump:

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