The wine business doesn’t have a national brand, in the way detergent has Tide or ketchup has Heinz. Those products are instantly recognizable, sold everywhere in the country, and seen as representative of their category.
What the wine business has, instead, is Kendall-Jackson. It’s about the only brand sold everywhere that wine is sold, and even people who barely drink wine know Kendall-Jackson. And what was the big wine news when Barack Obama was elected president? That someone had seen K-J bottles in his Chicago home.
The chardonnay is the most ubiquitous of the Kendall-Jackson wines. It made the brand famous, and has been the best-selling chardonnay in the country for 20 years, according to the winery. Some 2.5 million cases are sold annually, which would make it the 12th biggest winery in the U.S., according to Wine Business Monthly.
The secret to the wine’s success? Stuck fermentation, which the late Jess Jackson, who started the winery, pioneered in the early 1980s. In stuck fermentation, not all of the sugar in the grape juice is converted into alcohol during fermentation, which produces a sweeter wine.
“I picked this up at the grocery store just for the hell of it. The nose shows the expected buttered pear, but also some crisp green apple. The palate actually has some fresh acid, which I like. Crisp apple flavors, rounded out by some whipped butter. Not toasty at all, just pure buttered fruit. The acid on the finish keeps it balanced. This is not a serious wine, but it's very pleasant, albeit not very exciting.”
That’s a fine description of the wine (though “whipped butter” is a bit much), and is pretty much what it tastes like. What surprised me were how those flavors and qualities were so noticeable, when in most wines at this price (and I’ve seen it for as little as $10), you have to hunt for them. This is not a shy wine.
But the tasting note is written entirely from the perspective of someone who doesn’t think the wine is worth writing about. And that’s the thing about K-J and its wines that always baffles me. It takes effort to make the wine taste that way year after year, because the key to grocery store wines is consistency of quality. Consumers will forgive one lesser vintage, but after that, it’s on to the next cute label.
In this, K-J also pioneered something taken for granted these days – the professionally made wine, produced every year without flaws or off-tastes. When I started drinking wine in the 1980s, it was all too common to find wines that were oxidized or made with unripe fruit or tainted in some way. That almost never happens anymore, and today’s arguments about wine quality are about styles and not whether the wine is technically well made.
No doubt I wax too metaphysical. K-J and Jackson’s successors probably don’t care about that. What’s a 92 in the Spectator when your chardonnay is bigger than all but 11 wineries in the U.S.?