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Second Cheapest Wine

Second Cheapest Wine

Second Cheapest WineThe Wine Curmudgeon has often lamented the quality of wine humor, but here is something that’s not only funny, but entirely too accurate. Consider just these two lines from a fake commercial for a product called Second Cheapest Wine: “You don’t know much about wine, but you do know that you shouldn’t get the cheapest. That’s why we make it easy for you to get the Second Cheapest.”

The bit takes on restaurants, wine snobs, wine education, and wine stores — and all in only 1:19. And with impressive production values. This is so good, in fact, that I should send the authors a copy of the cheap wine book.

So enjoy — Second Cheapest Wine, from CollegeHumor.com, via YouTube:

Cheap wine can be intimidating

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Cheap wine can be intimidating

OMG, $5 wine!

Sounds weird, doesn’t it? That cheap wine can be intimidating, given that cheap wine’s reason for being is that it’s approachable in a way more expensive wine isn’t. But too many wine drinkers who won’t buy a wine because it’s too expensive are also wary of buying a wine because it doesn’t cost enough.

The Wine Curmudgeon saw this again over the weekend, when a couple of old pals came to visit. They are far from wine snobs, and revel in finding value in cheap wine. But when I recommended the $5 Vina Decana from Aldi, one of them looked at me and asked, “But it only costs $5. How can it be any good?”

Fortunately, I am resilient in the face of adversity (as well as very stubborn). We went to Aldi, bought the wine, tasted it, and all was well. This experience reminded me, despite all of the progress we have made with cheap wine over the past decade, how much wine business foolishness we still have to overcome.

Yes, many of us have spent years proselytizing for cheap wine, and the improvement in cheap wine quality has been well documented. But we’re bucking a 50-year-old system that told wine drinkers that cheap wine wasn’t worth drinking, and that very cheap wine was even less worthy of their attention. This has been the point of wine education since the first wine boom in the 1970s, that price equalled quality. It was only sometimes true then, and it’s even less true today. Which is why it’s more important than ever to taste the wine before you judge it, no matter how difficult that may be.

Hence the idea of $4 or $5 wine, despite the success of Two-buck Chuck, is still something pink and sweet that comes in a box and is bought by old ladies with cats. That this isn’t especially accurate any more doesn’t seem to matter in the rush to upsell consumers to $15 and $20 wine that doesn’t necessarily taste any different, but is more hip and with it. Chloe, anyone?

Also, the continued need for people like me, as much as there shouldn’t be. Fortunately, I enjoy the work.

Image courtesy of Hagerstenguy via Flickr, using a Creative Commons license

 

 

Wine of the week: Aragonesas Los Dos 2012

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Wine of the week: Aragonesas Los Dos 2012One of the joys of wine is stumbling on something enjoyable when you least expect it. Which is also one of wine’s frustrations, since stumbling on something enjoyable doesn’t mean it’s going to be generally available.

Which pretty much sums up the Los Dos ($8, sample, 14%), a Spanish red blend made with garnacha and syrah. The producer, Bodegas Aragonesas, a decent-sized Spanish winery, doesn’t list the wine on its website, which means the wine may be a one-off made for the export market or not made every year. Hence my concern about availability, given the way these things work.

Still, if you can find the Los Dos, it’s worth buying. It’s not quite $10 Hall of Fame quality; it’s too simple, even for a $10 wine. But it delivers much, much more than its $8 cost. Look for garnacha-style red fruit (cherry?) and a certain richness in the mouth. There isn’t much else going on, but the fruit and alcohol don’t overwhelm the wine the way I thought they would. It’s clean and professional, and someone tried for balance when making it, which isn’t usually the case with wines targeted for the U.S.

This is a food wine, for red meat and barbeque, and a very pleasant and welcome surprise. Assuming we can find it on a store shelf, of course.

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