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Winecast 17: Peter Mondavi Jr., Charles Krug Winery

Yes, that would be that Mondavi family. Peter's father, Peter Sr., ran Charles Krug with his brother Robert, who left in 1966 to start the Robert Mondavi Winery (now owned by Constellation Brands). And yes, there was controversy.

Peter Jr. and his brother Marc run the family business today, and Peter Sr., who will be 97 in November, still keeps an eye on things. The winery, meanwhile, is celebrating its 150th anniversary this year.

We talked about the state of the wine business today, about what consumers can do to find value in wine, and about the early days of the modern California wine business — when, says Peter with a laugh, a lot of the wine was not very good, and when many California producers weren't quite sure about what they were doing. (Note to my friends in the regional wine business as we prepare for DLW 2011: Missouri: Pay close attention to that part of the interview.)

Peter's best advice? It's OK not to like wine that other people say you should like. Really. Click here to download or stream the podcast, which is about 10 minutes long and takes up 10 megabytes.

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