Sparkling wine isn’t just for weddings anymore.
Add another change to the wine business, and one that may be even more surprising than moscato and sweet red wine or cheap pinot noir: The popularity of sparkling wine that isn’t from Champagne.
Because, for most wine drinkers for most of the last 60 years, there were only two kinds of sparkling wine — French Champagne and the very cheap U.S. stuff that tasted like flat 7-Up (and that still dominates U.S. sales). There was bubbly from elsewhere, of course, but quality was poor and there wasn’t much of available, even if someone wanted to try it.
That has changed over the past couple of years, as I wrote in a story in this month’s Beverage Media trade magazine — and just in time for the holiday bubbly season, when we drink as much as half of all the sparkling wine sold during the year. In this, it’s not so much that Champagne fell out of favor; rather, improvements in quality, increased availablity, and very good prices helped introduce consumers to the Spanish-made Cava, the Italian Prosecco and even fizzy moscato. And, as with sweet red and cheap pinot, consumers discovered they liked the wines.
Or, as one very perceptive retailer told me: “They really don’t care where it’s coming from, as long as it’s different. They aren’t the same old, same old California sparkling wines or the same Champagne. They’re not the same wines that have been around now and forever.”
The story’s highlights and a few other thoughts, after the jump: