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Five things the wine business can do to help consumers figure out wine

Five things the wine business can do to help consumers figure out wineWine is still too confusing, though some effort has been made over the past several years to make it easier for wine drinkers – new and experienced – to understand what’s going on. Check out this newspaper article from 1977, and you’ll see what I mean:

The result of all this is that any but the most experienced wine aficionado often will (1) buy a very expensive wine, equating high price with quality; (2) buy a very cheap but unpleasant wine and then throw it all away; (3) buy the same wine all the time; (4) not buy wine at all.

Sound familiar?

Depressing, too, given so little of that has changed in almost 40 years. But there are five things that can be done to make wine less confusing. The list, after the jump:

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