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Tag Archives: Aldi wine

Winebits 367: Cheap wine edition

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aldi cheap wineCheap wine news from around the Internet in honor of the 2015 $10 Hall of Fame:

Cheaper than water: Think wine is cheap in the U.S. or Britain? How about the price in Australia, where some wine costs less than a bottle of water? The BBC reports that a 12-ounce bottle of water costs A$2.50 (US$2.83), while a bottle of red, twice as big, costs as little as A$1 (US$.81). Some of this is the high price of bottled water Down Under; a 16.9-ounce bottle costs less than $2 in the U.S. But, as the story notes, the price has more to do with what the country’s experts are calling the “dire” state of the Aussie wine business: an expensive Australian dollar, steadily falling international demand, and a glut of wine in the domestic market. In other words, everything that can go wrong has gone wrong — for producers, anyway. For consumers, depressed prices in Australian help keep prices down elsewhere.

Miracle machine? Some people still don’t believe that cheap wine is suitable for drinking, and that it tastes like it did 20 years ago — harsh, bitter, and acidic. This is apparently why the Sonic Decanter raised $139,000 on Kickstarter, $50,000 more than its goal. The gadget is supposed age cheap wine to “bring out aromas not normally present in young, unaged wines,” soften tannins, and enhance flavors. The catch is that almost all cheap wine isn’t made to be aged, doesn’t have any extra aromas to bring out, and already has soft tannins and enhanced fruit flavors. That formula is the reason for being for most grocery store merlot. And this doesn’t take into account the $249 cost, which not only translates into two cases of $10 wine, but into four bottles of very nice white Burgundy, which I’ll take over a gadget any time.

Aldi wine: The Aldi supermarket chain’s plans for U.S. expansion — 50 percent more stores by 2018 — is welcome news for anyone who drinks cheap wine, given the company’s skill at selling quality labels for very little money. I’ve written about it on the blog quite a bit, and I’m not the only who is impressed. Max Allen, writing in The Australian, discusses the chain’s success in his country, noting that the wines it sells more than hold their own against other Australian wines, and do so for significantly less money. In fact, he uses the words “crazy cheap.”

Mini-reviews 59: Hearty Burgundy, white Burgundy, Aldi, Gascogne

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Mini-reviews 59: Hearty Burgundy, whReviews of wines that don’t need their own post, but are worth noting for one reason or another. Look for it on the final Friday of each month. This month, mini-reviews of four wines I really wanted to like, but didn’t:

Gallo Family Vineyards Hearty Burgundy NV ($9/1.5 liters, sample, 12%): The wine your parents and grandparents drank in college (in a 50th anniversary edition) is more modern in style these days, with more ripe black fruit. But it still tastes pretty much like it did then, which is surprising, and, for better or worse, epitomizes the concept of jug wine.

Olivier Leflaive Bourgogne Blanc Les Sétilles 2011 ($25, purchased, 12.5%): Disappointing white Burgundy from one of my favorite producers — more like what California chardonnay tastes like when winemakers say they’ve made “French-style” wine. Oak isn’t integrated at all, though apple and pear fruit is evident.

Sunshine Bay Sauvignon Blanc 2013: ($7, purchased, 13%): Aldi store brand is one-note, citrus-aggressive New Zealand white that’s a step up from something like Monkey Bay but, oddly, not all that enjoyable when the bottle is empty.

Globerati Côtes de Gascogne ($6, purchased, 12%): Easily the worst made Gascon wine I’ve ever had — thin, lacking fruit, almost no terroir, and none of the white grapiness that makes Gascon wine so much fun. What was Globerati thinking?

The Aldi wine experience

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Aldi wineThe biggest surprise when the Aldi grocery store chain came to Dallas was that it sold wine, which seemed odd for a discount supermarket whose customers aren’t wine drinkers the way most experts think of wine drinkers. Even more surprising: The wine is cheap, even by Wine Curmudgeon standards, and some of it, like the Vina Decana tempranillo, is much better than it should be.

In this, the Aldi wine experience speaks to the change in the way we buy wine in the U.S., and how smart retailers are using that to their advantage. How Aldi does this, after the jump:

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