Because there are a lot of people who don’t drink or think those of us who do drink too much:
• One out of two: One of the most telling statistics in the wine world? That 40 percent of Americans don’t drink, a figure that shows up in almost survey of U.S. liquor habits. It showed up again in the recent Wine Market Council study of wine drinking in 2013, where 35 percent of respondents said they didn’t drink and 21 percent were identified as “non-adapters,” those who drink rarely. In other words, more than one-half of adults in the U.S. aren’t interested in drinking wine, one of the few pieces of bad news in a report that otherwise demonstrated wine’s growing popularity. Regular visitors here know who the Wine Curmudgeon blames for this, and it’s not religion. It’s the wine business, for doing everything it can to make wine too difficult for all but the most dedicated among us.
• Ending cancer by abstinence: That’s the goal of the World Health Organization, which said in its 2014 report that alcohol is one of the seven leading causes of cancer, and that cancer is growing at unprecedented rates. Hence the only way to halt the growth was to eliminate the causes, like drinking. Said one of the report’s editors: “”The extent to which we modify the availability of alcohol, the labelling of alcohol, the promotion of alcohol and the price of alcohol — those things should be on the agenda.” Ironically, it also cited delayed parenthood and having fewer children as a major cause of cancer, which makes the Wine Curmudgeon wonder: If we eliminate drinking, how are we going to solve the fewer children problem?
• Not at the World Cup: Want to get a belt while watching soccer’s World Cup on TV later this year? It will be more difficult in Britain, where the government has banned cutting booze prices to attract customers. The Drinks Business trade magazine reports that the crime prevention minister said: “The coalition Government is determined to tackle alcohol-fuelled crime, which costs England and Wales around £11 billion (about US$18.5 billion) a year.” Ironically, the minimum pricing scheme has been criticised by alcohol charities, including Alcohol Concern, which said the measures were “laughable” and that enforcing it would be impossible. Even the government said it woudn’t cut drinking by much, and that “limited impact on responsible consumers who drink moderate amounts of alcohol.” Almost makes three-tier sound like a good idea, no?