Sweet red wine is sweeping the country

And the wine business will never be the same. Or so these three items seem to indicate:

• I got an an email offering to sell me the domain name bestsweetredwine.com for $275, which is about four times what the cybersquatter who owns jeff-siegel.com wants. Two things strike me about this: First, that someone is cybersquatting the domain, given sweet red wine’s reputation, and second, that they sent me an email. But I suppose that Google tells the squatters the concept is a big deal these days, and then refers them to me.

 sweet red cropped• Beringer doesn’t want anyone to be confused about its new line of pink and red moscatos, does it? When was the last time you saw a neck hanger boasting that a wine was sweet? This was so shocking that I took the picture with my phone in the grocery store, which happens about as often as producers put neck hangers on their wine saying that it’s sweet.



• This Catalina (the coupons you get at grocery store checkouts because you bought or have bought similar items) came from Kroger, and I have no idea why I got it. I didn’t buy any sweet wine, and I’m the wrong demographic for this promotion. Guess it’s because anyone who buys wine is a candidate for a sweet wine, and Turning Leaf’s Refresh line includes a sweet red.

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