Enough with the wine and food pairings already, because you’re not helping the cause
The Wine Curmudgeon’s thoughts about pairing wine and food have evolved significantly over the past decade. I still think pairings are important, but if you don’t like big red wine, what’s the point of telling you to drink big red wine with certain food? All I ask is that you’re open-minded enough to consider pairings and don’t dismiss them as more wine foolishness.
Having said that, it’s not easy for wine drinkers — and even the most experienced among us — to keep an open mind. That’s because the wine business insists on overwhelming us with pairings that are at best impractical and at worst silly. How can we be expected to take pairings seriously when so many suggestions have so little relevance to what we really eat?
For example (all taken from fact sheets and back labels):
• A $10 Chilean pinot noir with paella. This is not to denigrate the Spanish classic (though I’ve never been able to master it), but to note that most of us will never taste paella. So why would anyone suggest it as a pairing, and especially for an every day wine?
• A high-end Napa Valley sauvignon blanc with “any fresh well-made cuisine.” Because, of course, the alternative is so appealing: Pairing a wine with any stale, poorly-made cuisine.
• A $10 Argentine cabernet sauvignon with “of course, our traditional Argentine asado.” I do this for a living, and I had to look up asado (which is lots of beef grilled outdoors over a wood fire). So how is anyone else supposed to know what it is?
The best way to do this? Keep it simple, like Gallo did with its 50th anniversary $7 Hearty Burgundy: chili. Which would work, by the way. Or even, as Rodney Strong does, leave them out, since no suggestions are better than silly ones.