It’s probably an exaggeration to call Michel Chapoutier of the renowned Rhone winemaking family France’s version of Fred Franzia, the man the U.S. wine business loves to hate. But the two have much in common — both are controversial and both do things that they’re not supposed to do. Chapoutier, for instance, has gone into the riesling business, something a Rhone producer has probably never done in all of France’s recorded wine history.
They even understand the U.S. market in a way that too many of their competitors don’t. What they don’t have in common is the quality of the wine; Chapoutier’s are much better than anything Franzia does these days, despite the latter’s claims to the contrary. The Chapoutier Bila-Haut ($15, sample, 14%) is a case in point: It’s a varietally correct Rhone-style red blend from the less known Roussillon region in southern France that appeals to both the commercial side of the market — its premiumized price (almost twice what it costs in Europe) and fruit forward style — and to those of us who think Rhone-style wine should taste a certain way.
Look for a hint of the earthiness and rusticity that I appreciate, but which isn’t overwhelmed by lots of red fruit (cherry?) and a richer mouth feel that has more to do with the New World than the Old. Having said that, it was quite pleasant and enjoyable, a red wine that will come in handy as spring arrives and that I would buy at $12 or $13.