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Category Archives: Wine news

Winebits 326: Why I’ve always wanted to be a consultant edition

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Winebits 326: Why I've always wanted to be a consultant editionBecause getting paid for writing some of the things that consultants write sounds like a posh gig:

Do this, or the opposite: Which is the advice the Rabobank Group has for the Spanish wine industry. To be successful, Spain has two choices: Make more wine with “international” varietals like cabernet sauvingon and chardonnay, which have established export markets, or work to establish export markets for wine made with its traditional grapes, like tempranillo and garnacha. Nothing like covering all possibilities, is there? I love this sentence, too, for wonderfully stating the obvious and doing it in consultant-speak: “Improving the ability of suppliers in Spain’s main production region of Castilla-La Mancha to develop strong brands with demand beyond the EU markets will have an important positive impact on the wine industry in Spain, but also in the rest of the EU.”

We can’t call it cheap, can we? Impact Databank is part of the company that owns the Wine Spectator, and it releases an annual Hot Brands wine list, identifying wines that record sizable sale increases over the past year. Most of these brands cost $10 or less, and the bosses at Impact apparently felt uncomfortable calling the wines cheap. This isn’t unusual (you should see winemakers and PR types cringe when I use the word cheap), but this solution is one of the “best” I’ve ever seen — calling the wines “accessibly priced.” Maybe I should start using the term, too. How does “The Wine Curmudgeon’s Guide to Accessibly Priced Wine” sound? Or “the accessibly priced wine expert”?

Why didn’t anyone else think of this? Did you know that the increasing popularity of wine has led to the increasing popularity of wine bars? Hard to believe, I know, but that’s the conclusion in this report from the IBISWorld consultancy, “where knowledge is power.” And, something to know in case you want to open a wine bar: “Changes in household preferences, disposable incomes and consumer spending also influence demand. …” Wow. Who knew?

Winebits 325: Corks, Mateus, wine sales

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Winebits 325: Corks, Mateus, wine sales

Everyone knows the cool kids only drink wine with corks.

When in doubt, a poll: The cork business announced last week that more than 9 out of 10 wine drinkers associate natural cork with higher quality wine. Which is about as surprising as the Wine Curmudgeon announcing that he wrote a book about cheap wine. We can question poll methodology, who paid for it (and the release is very vague about that), and the like, but none of that is as important as the way the results are phrased. It doesn’t say that wine closed with cork is “better.” It says: “Consumers associate higher quality wine with cork.” Of course they do. What else would we expect, given that most wine drinkers still make screwcap jokes? Even “experts” who are supposed to know about wine are still writing that junk. No wonder I’m so cranky so much of the time.

What happened to the bottle? Periodically, someone will announce they’ve re-marketing a Baby Boomer wine brand, figuring that people in their 50s and 60s will get a kick out of drinking the same wine they did when they were in their 20s. Mateus, which accounted for one-third of Portugal’s wine exports in the 1980s, is doing just that in the United Kingdom, releasing four new wines that are nothing like the rose the Boomers grew up. A Portugeuse zinfandel blend, anyone? Or a chardonnay and Maria Gomes blend? They’re spending £2 million (about US$3.3 million) on the effort, too, which seems like a lot of money for wine no one will be especially interested in.

Wine sales growth slows: And the reason may have been craft beer and flavored spirits, reports the Technomics consultancy. “The sluggish economy is creating ever more intense competition for adult beverage occasions,” says the report. “And today’s consumers — especially Millennials — have a broad drink portfolio that involves drink spirits, wine and beer, with flavor and occasion as key factors in the what-to-drink decision. Never before has the battle for share of glass been so intense.” Share of glass, indeed. The good news for wine, though growth was only 1.6 percent in 2013, is that total adult beverage volume declined 0.9 percent. Take that, beer.

Big Wine tightened its grip on the U.S. market in 2013

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Big Wine tightened its grip on the U.S. market

So how many smaller wine companies should we buy this year?

Big Wine tightened its grip on the U.S market in 2013, with new figures showing that three companies accounted for more than half of all the wine produced during those 12 months. E&J Gallo, The Wine Group, and Constellation Wines totalled some 187.5 million cases of the 370 million produced.

Throw in the next three biggest companies — Bronco, home of Two-buck Chuck; Trinchero Family Estates; and Treasury — and that total rises to 241.4 million cases — about two-thirds of the wine made in the U.S. The top 30 by themselves account for some 90 percent; in other words, all the wine that those of us who write about wine love to write about? Hardly anyone drinks it. No wonder availability is such an issue.

More, after the jump:

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