A few thoughts about blog trends over the past year:
• No one is laughing: I spent a fair amount of effort this year trying to upgrade the quality of wine humor on the Internet, but save for the Rick Perry April’s Fool Day post (No. 50), humor didn’t do much on the blog (and I’m not so sure that the post didn’t do so well because it was about Rick Perry). I was really disappointed that the do-it-yourself-wine-review, complete with code-savvy dropdown boxes, was only No. 130. It’s much funnier than a three-year-old review of Kendall Jackson chardonnay, which was 17th.
• Still looking for the big money — again: The blog earned about $2,000 over the past 12 months, a little more than last year. It looks like the next 12 to 18 months will see an increase in revenue, thanks to more and better advertising (but no popups, I promise). But no one will ever get rich from ads on a blog that doesn’t do traffic in the millionse. Still, the blog might be able to generate enough revenue so that I don’t have to sound so pitiful when I write this next year.
• Full disclosure: The blog has followed that policy for six years, whether it’s subscribing to the eGullet code of ethics for online writers, disclosing my relationship with anyone or anything I write about, and letting you know whether I paid for a wine or got it for free. No quid pro quos here, and I have turned down half a dozen requests just this year for sponsored posts and posts that want to pay me to write about their wine or products.