Quantcast

Category Archives: Wine Curmudgeon

Two UNT classes and one very important wine lesson

unt 2014 2
young wine drinkers

You can always trust a man in a hat who talks about cheap wine.

This has not been the best of times for the Wine Curmudgeon, as anyone who has visited the blog over the past three or four months may have noticed. The posts have been a little crankier, my patience has been a little shorter, and the supply of quality cheap wine has seemed ever smaller. As I have written in a post for later this month, “the wine business has a lot to answer for.”

But I’m feeling refreshed and ready to do battle again, thanks to last week’s visit with two classes at the University of North Texas’ hospitality school. The students’ enthusiasm for wine; their willingness to entertain the idea that they can drink what they want without orders from on high; and their joy at learning new things about wine did much to wash away the grime and irritation of the summer and fall.

They reminded me, as I told them about the myths that dominate wine in the U.S. and prevent us from enjoying wine the way we should, that wine is supposed to be fun. One of my favorite things to do at a class or tasting like this is to ask who liked a wine, and then ask who didn’t. Then, I ask someone from each group to explain why — and almost always, the person who didn’t like the wine disliked it for the same reasons that the person who liked it did. That is, someone said it was too sweet, but someone else said it was just sweet enough, or someone said it wasn’t fruity enough and someone else said it was too fruity.

The look of recognition on their faces when we do this is always gratifying, and it was especially gratifying last week. Because when I see that look, I know they’ve figured out that everyone’s palate is different, and that it’s OK to like a wine, or not, based on their palate and no one else’s. I know they’re beginning to understand that that they don’t need reviews or scores written by bunch of old white guys sitting in a New York office. I know they can see that if they drink enough wine with an open mind and pay attention to what they’re drinking, that they can do wine all by themselves.

Which is why I started doing this all those years ago. Because, as Elvis Costello so aptly put it,

I wanna bite the hand that feeds me
I wanna bite that hand so badly
I want to make them wish they’d never seen me.

For more on young wine drinkers and their effect on the wine business:
The future of the wine business
Five things consumers told me during the cheap wine book tours

Photos courtesy of Leta Durrett

Redd’s Wicked Apple: “Let’s make fun of wine”

winetrends

Redd's Wicked AppleFar be it for the Wine Curmudgeon to criticize a multi-national company and a marketing campaign devised by people who are brilliant enough to work for it, when I’m just a guy at a keyboard who writes about cheap wine. But a recent Redd’s Wicked Apple commercial reminded me how creatively bankrupt so much of post-modern media is: “Let’s sell our product by making fun of wine!”

Original, isn’t it? And the commercial, like most wine humor, isn’t funny. It also borders on homophobic, implying that wine drinkers are somehow not complete men, and it uses African-Americans as a foil to show how cool Redd’s Wicked is. This approach, if I’m not mistaken, went out with “Super Fly” and the original “Shaft.” Unless, of course, you’re selling malt liquor to black people, which is what Redd’s Wicked is doing.

Not surprisingly, Redd’s is a product of Big Beer, desperate to find a way to stay relevant in the 21st century as its audience goes elsewhere. It’s hard to believe that the company that gave us the classic “Tastes great, less filling” commercials is reduced to this.

Great quotes in wine history: Prince Charles

great quotes

Prince Charles’ reaction after a snooty Winestream Media critic gives his favourite $10 wine a 78. Who says the Windsors don’t have a sense of humor?

A tip o’ the Wine Curmudgeon’s fedora to the Dedoimedo website; this post is based on his “My reaction to — ” series. The video is courtesy of digitalmediafan via YouTube.

Powered by WordPress | Designed by: suv | Thanks to toyota suv, infiniti suv and lexus suv