Rosanne Palacios rose to her feet, took a breath, and then slowly and carefully, in front of the hundred or so people in the audience, said: “I”m a recovering Texas wine snob.”
The crowd cheered and there was even a ripple of applause. “Five years ago,” said Palacios, a hospital development director in Laredo, “I thought all Texas was wine terrible. Then I came here, and I’ve been drinking Texas wine since.”
Here was the Texas wine tasting at the annual Kerrviile fall music festival, where I’ve been preaching the gospel of Texas wine for almost a decade. So you can imagine how I felt when Palacios stood up. Giddy, practically. But that wasn’t the only reason to be excited about Texas wine based on what I saw during my three days in the Hill Country:
• There was the 20-something man at the Walmart automotive center getting a flat on his pickup truck fixed. “I don’t drink much wine,” he said, talking about the Texas wineries he and his wife had visited over the weekend, “but this has been a lot of fun.”
• The chef who stood up during the Kerrville panel and said, “Thanks to the Texas industry for getting this right. I was here 20 years ago, and I really wondered if they’d ever be able to do it.”
• The middle-aged Jack Daniels drinker who made a return trip to one winery tasting room because he couldn’t believe how much he enjoyed the wine. He even bought a couple of more bottles.
This does not mean there still aren’t problems, which I saw at this year’s Lone Star judging and that cropped up a couple times over the weekend. We still have a long way to go with wine education, for one thing, though that’s not necessarily a Texas problem. What’s important is that the first step in making Texas wine work has been taken. Consumers are willing to try it. Now the onus is on the wineries to produce quality wine at an affordable price that is uniquely Texas, and not a California or French knockoff.
Because consumers like Palacios are ready, willing, and able. “I’ve got a lot of wine drinking friends who won’t drink Texas wine,” she told me when I chatted with her after the panel. “So I’m going to do a blind tasting with these wines when we do our next tasting.”
What more can any wine business ask for?