Quantcast

Category Archives: A Featured Post

Redd’s Wicked Apple: “Let’s make fun of wine”

winetrends

Redd's Wicked AppleFar be it for the Wine Curmudgeon to criticize a multi-national company and a marketing campaign devised by people who are brilliant enough to work for it, when I’m just a guy at a keyboard who writes about cheap wine. But a recent Redd’s Wicked Apple commercial reminded me how creatively bankrupt so much of post-modern media is: “Let’s sell our product by making fun of wine!”

Original, isn’t it? And the commercial, like most wine humor, isn’t funny. It also borders on homophobic, implying that wine drinkers are somehow not complete men, and it uses African-Americans as a foil to show how cool Redd’s Wicked is. This approach, if I’m not mistaken, went out with “Super Fly” and the original “Shaft.” Unless, of course, you’re selling malt liquor to black people, which is what Redd’s Wicked is doing.

Not surprisingly, Redd’s is a product of Big Beer, desperate to find a way to stay relevant in the 21st century as its audience goes elsewhere. It’s hard to believe that the company that gave us the classic “Tastes great, less filling” commercials is reduced to this.

Wine of the week: Milagro Vina Fuerte 2011

wineofweek

Vina fuerteAldi’s Vina Decana, one of the great cheap wines in the 20-plus years I’ve been doing this, has apparently gone, leaving us almost as quickly as it appeared on the grocer’s store shelves. This is not unusual in wine, though I’ve never quite grown used to it. Wine can’t be made like a car, with a new model every year; there are too many vagaries of production, the supply chain, and the three-tier system.

The Decana’s replacement as Aldi’s private label Spanish tempranillo appears to be the Vina Fuerte ($5, purchased, 13%), though it’s from a different part of Spain. The first thing to know about the Fuerte is that it’s a perfectly competent red wine, and maybe even a little more than that, and certainly a value for $5. The problem is that it’s not the Decana, and it suffers by comparison.

Of course, almost any wine — and especially at this price — would. The Fuerte doesn’t have the Decana’s Spanish-style flair, and it’s not the kind of wine that makes you go, “Wow,” after the first sip. Rather, it’s more international in style, softer and with more oak showing, and cherry fruit instead of the Decana’s sour cherry. One plus, though: It does have the hint of orange peel that’s supposed to be there. This is red meat wine, though gentle enough for roast and grilled chicken.

Will I buy this again? Of course. The Fuerte is much better made than most of the boring — and even awful wine — for sale at this price. But I’ll always think of the Decana when I drink it.

Winebits 355: Underage drinking, lawsuits, drunks

winenews

wine news underage drinkingYou can’t learn from me: A study reported at the Partnership for Drug Free Kids found parents can’t teach their children responsible drinking. The catch? One definition of teaching responsible drinking is parents buying the booze for a beer bash. Sigh. How about parents letting their children have wine with dinner, to show them it’s not something unusual or forbidden? The study’s approach, to demonize booze, reminds me of the way we tried to demonize sex for teenagers, substituting abstinence for education. Which didn’t work very well. As I wrote when I was writing that sort of thing: “Teach kids to make intelligent decisions, and they’ll make intelligent decisions. Tell kids what not to do, and they’ll do what they’re not supposed to do every time. Isn’t that one of the first rules of being a good parent?”

Even more lawyers: One of the first things I wrote here discussed fake wine terms; that is, those that appear on the bottle to describe wine but have no legal meaning and are used to confuse consumers. Now, it looks like we’re going to see some definition, with lawsuits filed against spirits producers who used the terms handmade and local, both of which have no legal standing but are used all the time. Even though the Wine Curmudgeon is not a lawyer, he has some advice for the producers they should listen to: Settle. You know, as well as I do, what’s going on here. And you don’t want to put that in front of a jury,

No more, please, I’m a drunk: This item probably deserved its own post, complete with interview, picture, and my incredibly erudite comments in praise of the writer. But given that I’ve already written something like this and I don’t want to bore you, this will have to suffice: Janet Street-Porter, writing in London’s Daily Mail, has had her fill of government agencies telling her she is an alcoholic. “Two glasses of wine a night doesn’t mean I’m a drunk.” Couldn’t have said it better myself.

Powered by WordPress | Designed by: suv | Thanks to toyota suv, infiniti suv and lexus suv