One of the most important trends in the wine business is the increase in private label wines, which give retailers an exclusive to sell and a bigger profit margin when they do. The catch is that private label wines, which are sold in only one retailer and can be limited in availability, are too often of indifferent quality.
That’s not the case with the Ocean Blue Chardonnay ($9, purchased, 12.5%), a private label for the Aldi grocery store chain. This New Zealand white is unoaked, which helps to keep the price down and gives it a bright and fresh approach. In addition, there is lots of crisp green apple and a rich mouth feel despite the lack of oak.
In this, it’s not especially subtle, but $10 New Zealand wine has never been famous for being understated. That’s how the country’s sauvignon blanc became famous, after all. And those who need vanilla or toasty and oaky in their chardonnay will probably wonder what it’s doing here.
But those of us who are more open minded about chardonnay will appreciate the wine’s value. Drink this chilled, on its own or with white wine food, and even something with a simple sauce. Grilled chicken breasts with garlic and parsley, perhaps? And hope more private labels approach this level of quality.